may have a fundamentally flawed business model of
trying to collect money for a purportedly superior
search enginge *** from individual users ***. Unless
they have proprietary information like that of D&B,
it's highly doubtful if anyone would pay for their
service. From all I can see, their best shot
is still try to monetize their service from advertising,
maybe an even tougher proposition.
Their real competitive advantage, if any, are not being
articulated.