"Earning trust is a forever process" is a timeless piece of wisdom and restates the fatherly advice from Polonius to his son Laertes, "...This above all to thine ownself be true. And, it must follow, as the night the day, thou canst be false to any man."
We all --- not just leaders --- choose consequences for ourselves and the groups, whatever they might be, with which we are associated. You and I do it on a daily basis. Principled action should temper all of ones undertakings and relationships. Honesty and integrity are not dissociated data points; they are the bricks and mortar of ones reputation
