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 hao123精彩上演个人网站的财富神话--ZT |
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a stupid question: How do search engine firms make money (business model), just by selling license? -- haohaidong - (0 Byte) 2004-9-18 周六, 08:39 (552 reads) |
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作者：游客 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
Basically, there are different approaches here. one approach is to package search function as product to sell to businesses, in this way, as you mentioned, it is based on software license. This market is really competitive, I don’t see much upside here though, it is just another type of business software application for enterprise. Another one is based upon search service, as various search engines like inktomi, altavista, ask jeeves etc. generally speaking, this is the future I believe. It is the trend in software industry which is shifting toward service oriented architecture which customers are charged based upon their usage. In terms of search engine market business model, basically the most successful model is called pay for performance search so far, what it means is that advertiser pay each click on traffic they get based upon keyword, the price is in an auction process to determine which bid is higher and what their rank is going to be accordingly. In this category, overture (formerly known as goto) was a pioneer. Google offers similar service to generate the most of their revenue. Before this gold mine was found, paid inclusion was a huge business, what it does is that customers pay to be included in the search result related to user’s search performed on destination search site. Certainly, too much this stuff would be deteriorating quality of search result and search experience. That was why google stands out from the crowd. There are a lot of aspects in search engine development, I think we are still in stone age of search engine, we are going to see more and more interesting eye-catching innovations coming.
作者：游客 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
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