To idenfy which way is an optimal capital structure. (the lower a company's WACC,the higher will be the net present value of its future cash flows and therefore its market value.
To idenfy who are likely to be interest your project, then discover how to let them be co-operated.
To be able increased your capablies of selling your ideas. the more people have interest, the more information come. then you understand the reality. as you involve deeply, you will be a expert.